Key details
This practice Privacy Policy describes how Dr Emma Laing uses and protects the information you give us when you use this website. If you provide information when using this website, it will only be used in the ways described in this Privacy Policy.
This Policy is updated from time to time and this website Privacy Policy was last updated on: 03/07/2025. If you have any questions about this policy, please email us at
info@emmalaing.com
.
Introduction
We gather and use patient information in order to provide products and services and to enable certain functions on this website. We also collect information to better understand how visitors use this website and to present timely, relevant information to them online.
Website Form
Forms on this website do collect personal data that you submit, which will be emailed with the intent to store that data on industry standard UK email hosting and practice management records for the purpose of providing you a service.
The Data Protection Act (2018)
Dr Emma Laing is registered with the Information Commissioner's Office (ICO). Please contact with any questions you may have or details concerning the protection of your personal data.
Patient Records
Dr Emma Laing is working with practicing privileges at 107 Harley Street, W1G 6AL. 107 Harley Street is registered with the Care Quality Commission (CQC)
www.cqc.org.uk
. Dr Emma Laing has to comply with the CQC data protection policy for Patient Records both offline and online.
What data we gather
We may collect your data in a variety of ways on this website. Our lawful basis for processing your data will be your explicit consent to us to do so. We may store this data indefinitely. We may collect the following information:
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Contact information including your email address
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Demographic information, such as postcode and preferences
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Website usage data
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Other information relevant to patient enquiries
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Other information for example pertaining to special offers
How we use this data
Collecting this data helps us understand what you expect from your practice and enables us to deliver improved products and services. Specifically, we may use data:
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For our own internal records.
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To transfer or share sensitive patient data with other registered dental or medical professionals (with patient consent).
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To improve the products and services we provide.
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To contact you in response to a specific enquiry.
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To customise the website for you.
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To send you promotional emails about products, services, offers and other things we think might be relevant to you.
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To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
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To contact you via email, telephone or mail for research reasons.
Your individual rights
As an individual, you have the following rights in regard to the data that we collect and store:
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The right to be informed
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The right of access
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The right to rectification
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The right to erasure
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The right to restrict processing
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The right to data portability
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The right to object
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Rights in relation to automated decision making and profiling.
Should you wish to exercise any of these rights, please call the practice and speak to our Data Controller or Data Protection Officer.
Cookies and how we use them
What is a cookie?
A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website. Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.
How we use cookies:
We may use cookies to:
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Analyse our web traffic using an analytics package.
Aggregated usage data helps us improve the website structure, design, content and functions.
Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.
Controlling cookies:
You can use your web browser's cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.
However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you. Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.
Controlling information about you
When you fill in an e- form or provide your personal details on our website, you may see one or more tick boxes allowing you to:
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Opt-in to receive marketing communications from us by email, telephone, text message or post.
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Opt-in to receive marketing communications from our third-party partners by email, telephone, text message or post.
If you have agreed that we can use your information for marketing purposes, you can change your mind easily, by contacting us. Any personal information we hold about you is stored and processed under our data protection policy, in compliance with the Data Protection Act 2018.
Security
We will always hold your information securely. We follow stringent procedures to ensure we work with all personal data in accordance with the Data Protection Act 2018.
Links from our site
This website may contain links to other websites. Please note that Dr Emma Laing has no control of websites outside of the
www.emmalaing.com
domain. If you provide information to a website to which we link, we are not responsible for your data protection and privacy.
Feedback
You are welcome to request to edit any of your details by emailing our team at
info@emmalaing.com
.
If you feel that there is a problem with the way that we are handling your data, you may complain to the ICO directly at
https://ico.org.uk/
.
